Various Models of Consumer Behaviour

This essay was produced by one of our professional writers as a learning aid to help you with your studies Various Models of Consumer Behaviour Introduction This study uncovered that the field of consumer behaviour represents a broad ranging category where marketers seek to understand individual and group motivations, reactions and responses to varied product … Read More»

The Various Forms of Service Marketing

This essay was produced by one of our professional writers as a learning aid to help you with your studies The Various Forms of Service Marketing Introduction A service is “any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its … Read More»

Various Forms of Marketing Communication

This essay was produced by one of our professional writers as a learning aid to help you with your studies Various Forms of Marketing Communication INTRODUCTION The marketing concept is all about achieving corporate goals by meeting and exceeding customer needs better than the competition. The way to do this is for companies to consider … Read More»

Various E-Marketing Tools

This essay was produced by one of our professional writers as a learning aid to help you with your studies Various E-Marketing Tools Introduction The spectacular development of the internet has triggered much interest in different areas such as marketing. Businesses are experimenting with this new type of technology to support their commercial activities. There … Read More»

Value Chain Portfolio | Example Marketing Essay

This essay was produced by one of our professional writers as a learning aid to help you with your studies Example Marketing Essay Value Chain Portfolio 1.0 Introduction Porter (2004) established the concept of the value chain, the model broadly addresses the question as to where value is added to a product or service through … Read More»

The Various Principles of Marketing

This essay was produced by one of our professional writers as a learning aid to help you with your studies The Various Principles of Marketing Introduction The five core concepts of marketing are; consumer needs/wants/demands, products and services, value/satisfaction/quality, exchanges/transactions/relationships and markets (Kotler, et al., 2008). To be able to understand and cater to all … Read More»

The Principles of Marketing

This essay was produced by one of our professional writers as a learning aid to help you with your studies The Principles of Marketing Introduction The five core concepts of marketing are; consumer needs/wants/demands, products and services, value/satisfaction/quality, exchanges/transactions/relationships and markets (Kotler, et al., 2008). To be able to understand and cater to all these … Read More»

The Marketing Strategy of Apple

This essay was produced by one of our professional writers as a learning aid to help you with your studies The Marketing Strategy of Apple Introduction The on-going technological advancements in the electronic devices industry make it very competitive (DeGusta, 2012). Companies, therefore, need to be very strategic in their marketing activities. Being among the … Read More»

The Marketing Communication Process

This essay was produced by one of our professional writers as a learning aid to help you with your studies The Marketing Communication Process Summary of Marketing Communications Process The marketing communication process represents varied disciplines and tools that are composed of five elements (Finne and Gronroos, 2009). These represent advertising, personal selling, sales promotion, … Read More»


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