About diamond

Introduction “A diamond is forever” (De Beers Group, 2008) is likely to be one of the best known slogans the mining industry has ever had. Sixty years after the foundation of the De Beers Consolidated Mines in South Africa (CMSA) in 1888 (Epstein, 1982) this slogan represents a campaign aimed at marketing the sale of … Read More»

Apple lnc

computer products. The company’s well-known products include the Macintosh computers, the IPod and the iPhone. This company was established in Cupertino, California on April 1, 1976. On January, 1977, the company had been incorporated as the name called ‘Apple Computer, lnc.’ for over 30 years. The company have decided to change their company’s name to … Read More»

Strategic management report

1.0 Introduction I choose Genting Berhad as the organization for the Strategic Management report. I worked in Awana Genting Highlands almost one year before I worked in government sector. Awana Genting Highlands is one of the six hotels under the Genting Berhad. Genting Berhad is a management company and investment holding of Genting Group. It … Read More»

The automobile industry value chain analysis

Section 2: Following on from your analysis in Question 1, discuss the competitive postion of General Motors Europe (GME) at the time of the case. Threat of Entry The automobile industry is facing the mature stage, although the high barriers to entry considering the huge amount of capital required for companies to manufacture and design … Read More»

Strategic Management Industry Structures And Dynamics Business Strategy Essay

Introduction: Dell Company was founded in 1984 by Michael Dell. It is the world’s largest direct-sale computer vendor; Dell Inc. is now also the leading seller of computer systems in the world, capturing a global market share of more than 15 percent. Dell markets desktop personal computers, notebook computers, network servers, workstations, handheld computers, monitors, … Read More»

Motorola inc. six sigma approach

EXECUTIVE SUMMARY The first part of the project contains information about Motorola.  The information includes the company’s mission, vision statement, their values of Motorola and a brief view of their TQM beliefs. Motorola, Inc. is an American multinational telecommunications company, headquartered in Schaumburg, Illinois, United States. The main purpose of this report is to analyze … Read More»

Compare Coca-Cola and Pepsi’s marketing strategies

INTRODUCTION: Coca-cola is a soft drink. Manufactured by coca-cola company. It was introduced in 1986. Coca-Cola is a carbonated soft drink sold in stores, restaurants, and selling equipment worldwide. The Coca-Cola Company claims that the drink is sold in more than 200 countries. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is … Read More»

Personal SWOT Analysis – Oneself / Myself

Keywords: swot analysis of oneself, swot analysis of myself To be successful in today’s competitive world it’s absolutely essential for one to be able to identify the strengths and weaknesses of oneself, as well as the opportunities and threats that are presented. By having awareness of these four aspects, it’s possible to use them for one’s … Read More»

Case Study” Templeton hardware

Executive Summary This report provides an analysis on the case study of Templeton hardware and its acquisition of the two companies, namely lodestone landscapes and the great outdoors. Through this case study of Templeton hardware, it can be seen that the acquisition of this two companies have had its detrimental effects, therefore requiring the need … Read More»

Push and Pull Factors in Business

objectives at the time of entry should produce different strategies, performance goals, and even forms of market participation. However, companies often follow a standard market entry and development strategy. The most common is sometimes referred to as the “increasing commitment” method of market development, in which market entry is done via an independent local partner. … Read More»


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