Reliance Steel & Aluminum Co

a network of more than 180 locations in 37 states, Belgium, Canada, China, South Korea and the United Kingdom, the Company provides value-added metals processing services and distributes a full line of more than 100,000 metal products. These products include galvanized, hot-rolled and cold-finished steel, stainless steel, aluminum, brass, copper, titanium and alloy steel sold … Read More»

Red Bull strategy

following among those who claim that it helps them with virtually everything to work better and play better. Yet Red Bull has a 70 to 90 percent market share in over 100 countries worldwide. During the past 15 years, the drink has been copied by more than 100 competitors, but such companies as Coca-Cola and … Read More»

Tata Motors losses

through the launch of Jaguar and Land Rover? Introduction: My commentary examines the recent acquisition of Tata Motors of two iconic brands- Jaguar and Land Rover from Ford Motors at a staggering amount of $2.3 billion. Despite being well known brands, they are suffering losses. After Tata Motors’ take over, they were strategizing to launch … Read More»

Business Strategy in a Global Environment

and gearing up dynamically competing life’s real scenes. Globalization refers to the growth and status of trade and investment, clustered by the growth in international business fields, and the integration of economies penetrating all corners of the world. Strategy Paradoxes and Debates The term strategy anchors its definition basically sprouting from military fields and origins … Read More»

Carlos Ghosn’s approach to turning Nissan around

In order to give a thorough in-depth evaluation of Carlos Ghosn’s approach to turning Nissan around I have chosen to apply John Kotter’s 8-step model to strategic change implementation (Kotter J. P., 1996) displayed below. Kotter is regarded as an authority within the field of organization and change management and I find his model helps … Read More»


Strategy Definition of: A strategy is a plan of action designed to achieve a particular goal. The word strategy has military connotations, because it derives from the Greek word for general. Strategy is the mean or the tool by which objectives are consciously and systematically pursued and obtained over time. A strategy is a long term … Read More»

Largest global foodservice retailer

1.0 Executive Summary The report is to review on how the largest global foodservice retailer, McDonald’s grew in Malaysia within the past 30 years. Since the year 1980, McDonald’s USA (United State of America) has given the licensing to the Malaysia organisation. The franchising business started from Klang Valley and had expanded to the whole … Read More»

Strategic alignment

Chapter 1: Introduction 12 Chapter One Introduction 1.1 Overview This chapter introduces the research background and context for this investigation. An introduction to strategic alignment is presented with the aim of establishing the context of this research, followed by an explanation of the importance of business strategy and Information Technology (IT) and the uniqueness of … Read More»

Firm survival

1. INTRODUCTION During a recent period of time, the topic of firm survival has received increasing academic attention and many of the studies have focused on its determinants. It is well known that entrepreneurial small businesses contribute to the creation of the new jobs and innovations that helps to develop the economy and reduce the … Read More»

Lehman brothers, credit crunch and the recession

Introduction This report will focus on the credit crunch and recession and how they have affected the business environment that firms that operate within it and how their resources were affected. A case study on Lehman Brothers Inc is also included and will analyse the strategies of the firm and how it coped. It is … Read More»


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